Creative management
Creative Management is a study programme that integrates marketing, management, innovation, and personal development, offering comprehensive knowledge of how markets and businesses operate, contemporary marketing strategies, workplace organization, and effective leadership practices.
Students gain skills to apply the latest management techniques and methods in practical settings, develop and execute responsible business strategies, and plan as well as utilize marketing tools effectively. They learn to design contemporary marketing solutions for companies, create new products and services or enhance existing ones in line with current trends, develop innovative organizational solutions, implement new concepts and growth initiatives, and manage projects centered on innovation.
Dla kogo studia na kierunku creative management
The Creative Management programme is designed for individuals who want to develop entrepreneurial and leadership skills while working at the intersection of marketing, management, and innovation. It is ideal for those aspiring to lead creative teams, manage innovative projects, launch new products or services, or drive strategic growth in businesses and organizations. The programme also suits future entrepreneurs, marketing specialists, and professionals aiming to combine business acumen with creative thinking in dynamic, fast-changing markets.
Program kształcenia na kierunku creative management
The courses in the study programme:
- Introduction to creative management
- Psychology and communication in the management process
- Marketing
- The Economics for Managers
- Business leadership
- Service design
- Strategies of sustainable development
- Entrepreneurship
- Media Relations
- Business Law
- Finances for Managers
- Business Innovation
- Marketing research – 3D Model
- Strategic management
- Experience marketing
Przedmioty maturalne i zasady rekrutacji na kierunku creative management
You must bring or mail the hard copies of all documents to complete the admission procedure.
Perspektywy pracy po kierunku creative management
The graduates will be able to work in:
- in start-ups, corporations, running your own business
- in companies developing new products and services
- in advertising, digital and public relations agencies
- in marketing departments of any industry
- in planning and strategic development departments
- in consulting companies.
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