European public diplomacy

The European Public Diplomacy program aims to equip future professionals engaged in domestic and international public activities with the competencies needed to analyze political and cultural dynamics and influence international relations in support of key state interests. Graduates will gain interdisciplinary knowledge in public diplomacy along with strong analytical capabilities.

European Public Diplomacy studies are intended for individuals interested in international relations, public communication, and political and cultural processes in Europe and beyond. The program is suited to candidates who want to work in diplomacy, public administration, international organizations, media, or institutions involved in shaping international cooperation and public dialogue.

Main subjects:

• geopolitics,
• European politics,
• artificial intelligence in the public sphere,
• economic diplomacy,
• cultural diplomacy,
• religious diplomacy,
• neuro-leadership,
• critical thinking,
• PR and political marketing,
• negotiation,
• diplomatic protocol.

Candidates with a graduate degree in a field assigned to the discipline of “political science and administration” will be qualified on the basis of their grade point average in the course of study.

After completing a degree in european public diplomacy, you can find employment in:

• public administration units, international organizations, EU institutions, PR agencies and communication companies
• public administration,
• international organizations,
• UE institutions,
• PR agencies and comunication.

Amid political, economic, or environmental crises—such as the migration crisis, the COVID-19 pandemic, or climate change—public diplomacy plays a crucial role. Effective communication can help prevent crises from escalating while enhancing the legitimacy and credibility of European institutions both domestically and internationally.