Tourism management and marketing

Students of Tourism management and marketing will acquire theoretical knowledge and develop research skills by examining real-world phenomena within the tourism industry. The program covers a wide range of topics, including tourism market segmentation, marketing strategies, sustainable tourism development, principles of universal design, safety and security in tourism, as well as the application of modern technologies—such as artificial intelligence, social media, and GIS. Additionally, students will gain insight into the functioning of international reservation systems.

Graduates possess the ability to analyze tourism phenomena in spatial, environmental, economic, and social contexts, understanding the principles of sustainable tourism development.

They are proficient in using modern information tools, including AI for data processing, preparing analytical reports, and visualizing data. They have knowledge of human resource management and can communicate effectively.

Tourism management and marketing is a program designed for individuals who combine a passion for travel with an interest in business, organization, and management. It is intended for candidates who are interested in both domestic and international tourism, want to gain knowledge about the functioning of the tourism market, hospitality, gastronomy, and recreation sectors, and who have strong interpersonal skills, are communicative, culturally open, and creative.

See detail on the University web site.

A candidate must submit a complete set of application documents, including the certificate proving the applicant’s English language skills.

Graduates are well-equipped for careers in the tourism sector, working in private companies involved in organizing tourism activities, as well as in managing tourism products and destinations. They can take on managerial roles, work as tourism market analysts, marketing specialists, project managers in tourism-related companies, and find employment in the public sector, such as institutions responsible for promoting tourism at national and international levels.

Graduates can easily find employment in institutions related to tourism services, such as:

• travel agencies,
• hotels,
• event and cultural agencies,
• sports centers.

They may also work as tour guides or travel coordinators. Additionally, they have the opportunity to start their own businesses in the tourism industry.

Tourism is a vital and dynamic sector of the economy, which is why the program places strong emphasis on practical components that effectively prepare students for careers in the tourism industry.

The program is a response to the increasing complexity, dynamics, and competitiveness of today’s tourism market. These demanding conditions create a need for competent professionals – managers who are knowledgeable about modern technologies, flexible, creative, ready to collaborate, and who understand the evolving expectations of 21st-century consumers.